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Wendy's had a spicy start to the week.  

Like we predicted, IHOb (formerly IHOP) announced that its name change was a marketing stunt for its brand new menu item: burgers.

From International House Of Pancakes to International House of burgers. Why does the b for burgers not deserve capitalization? The statement released by the breakfast chain on Monday didn't touch on why, but a fellow fast food chain seemed miffed about the new competition. 

It started when Wendy's, which is known for its social media sass, subtweeted IHOb's announcement with this jab: Read more...

More about Twitter Reactions, Ihop, Wendy S, Culture, and Web Culture

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Axact

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