Amazon opens '4-Star' store selling highly rated items

Why aim for five stars when four will suffice? That seems to be the logic behind Amazon's latest brick-and-mortar shop in New York City.

That's right, the online retailer is encroaching on real, physical businesses yet again — but this time it's not groceries but items from its website that are rated four stars and above, top-sellers, or are new and trending online. It's called Amazon 4-Star.

Basically it's the Amazon homepage in physical form. (It's very reminiscent of the Barnes & Noble stores that Amazon effectively killed.)

Amazon 4-star opens tomorrow in the SoHo neighborhood of #NYC – check out a sneak peek of the store here: https://t.co/tA2G8zI5OK pic.twitter.com/UYD0UeEkA5

— Amazon News (@amazonnews) September 26, 2018 Read more...

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