Gender stereotypes are still alive and well in the online dating world, study says

Women, if you think it serves you well to write the first message after matching with a guy, you're wrong. Men, if you think that financial success is irrelevant in dating, you, too, are mistaken. At least if we are to believe the numbers.

Online dating may have practically revolutionised how we date in modern society, but apparently traditional gender roles still dictate how men and women engage in online courtship. 

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In a major new study from the Oxford Internet Institute (OII), researchers have looked at data from 150,000 – exclusively cisgendered, heterosexual – users on the dating site eHarmony over a 10 year period in the UK. Their findings show that both men and women still exhibit gender stereotypical behaviour when dating online.   Read more...

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