Home Mashable Tim Cook reportedly behind Apple's lame, sanitized television production plans

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Apple has all the money in the world, but as the disastrous Planet of the Apps proved, money is no substitute for good taste. 

The 2017 reality show from the makers of your favorite $1,449 phone pitted app developers against each other for the approval of their celebrity ring masters, and in doing so kept clear of all the hallmarks of many of today's most popular shows: Sex, drugs, profanity, and violence. That appears to have been very much by CEO Tim Cook's design, who the Wall Street Journal reports has made it very clear that shows produced by Apple should be wholesome affairs. 

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