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Instagram wants to make it easier to find and follow people you know and it's — surprise, surprise — turning to a feature originally made popular by Snapchat.

The app is adding a new "nametag" feature, which is essentially the Instagram version of Snapchat's Snap Codes. The feature is rolling out now to Instagram's iOS and Android app.

You can find your nametag by tapping into the side menu at the top right corner of your profile. Each nametag displays your username, and you can customize it with selfies, stickers, and emoji. Scanning another user's nametag (via Instagram's in-app camera) brings up a link to their profile and the ability to follow them. Read more...

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