Lyft's rewards program will offer perks for choosing Lyft over Uber

When you're hailing a ride, you probably flip between the Uber and Lyft apps to see which one will give you the best deal. But what if one of them offered you rewards in exchange for your loyalty?

Lyft is banking on that idea with its forthcoming rewards program. 

The company will soon let users earn points for all the money they spend in the app on Lyft rides. Once a user has earned enough points, they can redeem them for Lyft Rewards, such as a ride in a more luxurious car or discounts on future rides. Points will be tracked in the app as part of a user's profile.

SEE ALSO: Uber launches program to reward high-performing drivers Read more...

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