Apple's latest business move hints at a Netflix-like approach with Apple Music

The music streaming war between Apple Music and Spotify is heating up.

As part of what appears to a be series of moves to grow Apple Music, Apple has acquired Platoon, a London-based company that discovers and develops artists by giving them the resources they need to create music and forge relationships with labels.

SEE ALSO: Surprise! Apple Music is coming to the Amazon Echo

Music Business Worldwide first reported the acquisition. It's not clear how much Apple paid for Platoon; the company makes many acquisitions during a year, but never discloses the amount exchanged.

Buying Platoon gives us possible insight on where Apple sees Apple Music is headed: original content that might be release music either exclusively or for a period of exclusivity on the music streaming service. Read more...

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