Facial recognition tech spreads to car rentals

Why take out your wallet and photo ID if a camera and software program can scan your face, verify your identity, and send you on your way in 30 seconds?

That's what Hertz rental cars is asking with its new partnership with Clear, the biometric face and fingerprint scanning company you've seen at airport security checkpoints. 

SEE ALSO: Microsoft wants regulation to keep the 'facial recognition genie' in the bottle

At the Hartsfield–Jackson Atlanta International Airport this month, you can check out and drive off in your rental car with just a scan of your face (or a fingerprint reading). The offer only applies, however, if you're a Gold Plus Rewards program member who's signed up for Clear. Instead of showing an ID, you just look up at the camera from the car window and after scanning your face it matches the images against the database where your info is already logged. Read more...

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