Tag Heuer's new smartwatch is ludicrously expensive

Swiss luxury watchmaker Tag Heuer has a new smartwatch, its third in total. Like the previous two, it's called the Tag Heuer Connected, and it starts at a similarly hefty price tag of $1,800. 

And while an outrageous price was sort of excusable when the Tag Heuer Connected first launched, back in 2015, as smartwatches were still a nascent category, it really feels extreme now. 

That's because the new Tag Heuer Connected is based on the aging Qualcomm Snapdragon Wear 3100 processor, which hasn't been updated in *checks notes* two years, and even this processor, as Ars Technica notes, isn't a significant update from Qualcomm's earlier smartwatch chips.  Read more...

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