The longer the COVID-19 pandemic drags on, the more live sports continues to suffer. With social distancing killing the MLB, NBA, and NHL seasons, the 2020 Summer Olympics, and every other competitive sport, sports channels have nothing to broadcast, and viewership numbers are dropping.
ESPN's ratings have dropped by nearly 50 percent compared to this time last year. NBC's Gold Channel has also seen a 39 percent decline in viewership over the last few weeks. Because of the lack of live sports, networks such as ESPN and FS1 are turning to documentaries and esports to bring back viewers.
What does this mean for cable subscribers? A survey conducted by Kill the Cable Bill and Mindnet Analytics shows that 66 percent of people with cable say live sports is a significant reason for their subscribing. After all, even with the plethora of sports streaming options, people still prefer to watch the Super Bowl on the big screen. Read more...
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