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Hinge rolls out in-app video calls and reveals how users really feel about quarantine dating

Today the dating app Hinge launches Hinge Labs, the first dating app research program backed by behavioral data and not solely on surveys. 

Their first project is bringing video capabilities to the app — something already familiar to daters during the coronavirus pandemic. The app itself is now testing in-app video calls and select markets (Dallas, Denver, Miami, Minneapolis, and Washington, D.C.), and will roll out the feature globally this summer.

But that's just the beginning for Hinge Labs. "Our goal is to help people become more successful daters," said Logan Ury, Hinge’s Director of Relationship Science in an interview with Mashable. "We want to get people off the app and onto a date, and hopefully eventually deleting the app." Read more...

More about Dating, Hinge, Dating Apps, Sex And Relationships, and Social Distancing

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