5 trends that shaped TikTok in 2020, so far

In the last two years, TikTok has become a content machine. From its never-ending For You Page to its ability to spotlight new artists by making songs go viral, the platform's cultural influence is undeniable. 

While early critics dismissed the app because its user base is predominantly Gen Z, it grew into a massive platform with 2 billion downloads worldwide.  

Here are five major trends that shaped TikTok this year. 

1. The rise (and fall) of the Hype House

A screenshot of the Hype House on TikTok.

Image: tiktok

Content houses aren't new — plenty have formed and dissolved YouTube friendships — but the Hype House was one of the first major collectives made of popular TikTok stars. The formation of the Hype House fueled rumors about new couples, breakups, and in-house feuds. Much like the drama of many YouTube content collectives, the drama of the Hype House garnered millions of views for its members. A legal battle between co-founders Daisy Keech, Thomas Petrou, andDaisy Keech fueled even more gossip about the group's dynamic. The massive amount of content made about the content house's drama cemented TikTok's place among YouTube influencers.  Read more...

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