Shoppers seeking out Black-owned businesses will soon have an innovative new way to find them.
HellaBlack, a new ecommerce platform launching in August, aims to provide a sleek one-stop shop to find products from Black brands, including apparel, beauty, homewares, kids' products, and more. (It's not affiliated with the podcast of the same name.) On the website, sellers will be able to use a long list of built-in tools — including blog templates, customizable virtual "mini-stores," and a streamlined customer-vendor messaging system — to share their brands' stories and move their products. The ultimate goal, according to the company's Kickstarter, is to "build Black wealth." Read more...
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