Home Mashable Instagram Reels is just TikTok for basics. It'll probably be a huge hit.

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Instagram Reels is just TikTok for basics. It'll probably be a huge hit.

In every conceivable way, Instagram Reels is worse than TikTok. But in all likelihood, that won't stop the blatant clone from becoming a hit.

Facebook (Instagram's parent company) released its copycat of the wildly popular short-form video app TikTok on August 5. Considering its newness, the uncertainty of TikTok's future in the U.S., other competitors fighting to take TikTok's mantle, and the general unpredictability of the social media landscape, it's impossible to say for sure what lies ahead for any of them. 

But if history is any indication, Facebook's successful cloning of Snapchat through Stories tells us that copy-pasting popular new social media formats into Instagram is a smart bet. And that's because Facebook is great at stripping down new innovations to their barest form in order to cater to the masses. Read more...

More about Facebook, Instagram, Reels, Tiktok, and Tech

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