Pantone's new 'Period' colour tackles menstruation stigma

Pantone has launched a new colour with a very important message. The bright red shade is called 'Period' and it's here to tackle the stigma surrounding menstruation.

The Pantone Colour Institute — the design company with the biggest colour matching system in the world — has teamed up with healthcare brand Intimina to create a custom Pantone shade to represent the colour of period blood. 

The release of the new hue forms part of Intimina's Seen+Heard campaign which aims to encourage open conversations about menstruation regardless of gender. 

It's important to remember that menstruation affects non-binary people and trans men. It's also worth noting that not all cisgender women have periods.  Read more...

More about Periods, Pantone, Period Stigma, Pantone Color Institute, and Social Good

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