How performative became the most searing callout in 2020

Whenever I read the word “performative” online I hear Ziwe Fumudoh’s voice. Specifically the voice she used to shut down Instagram influencer/Only Fans short-timer/bad friend Caroline Calloway during an Instagram Live over the summer. 

“And when you say Black people, do you capitalize the B?” Fumudoh asks after Calloway describes her appearance on the Instagram comedy show as a way for Fumudoh to get some “emotional rest.” 

“Absolutely because otherwise it’s a color,” Calloway says with aplomb.

“Performative,” Fumudoh quickly retorts.

Just like that, the interview kicked off. As Calloway offered a sly smile to the audience and took a sip of what looks like white wine, Fumudoh summarized all that is wrong with wannabe allies in one blunt joke that doubled as a serious burn.  Read more...

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