Brands attempting to cash in on a cultural moment like the GameStop stock saga is inevitable, but I'm not sure Popeyes really knew what they were getting into with this one.
On Monday, the fast food chain Popeyes announced it'd be running a promotion for "Free Tendies for All" in response to the ongoing story of Reddit day traders pumping stocks like GameStop, AMC, Blackberry, and Nokia that hedge fund traders bet against. This coordinated move brought in huge profits for some who put their money in at the right time and cost some hedge funds billions.
"Starting today for a limited time only, Popeyes will offer FREE 3pc chicken tenders, with a $5 min. purchase, to all through the Popeyes app or online by turning the stock listing for all of the affected stocks, such as $GME, $AMC, $BB, and $NOK into promo codes to redeem the offer," Popeyes wrote in a press release. Read more...
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