Firmly grasp it — your wallet, that is. Lego unveiled two new SpongeBob Squarepants-themed building sets this week, its first in nearly 15 years.
The new Lego Icons SpongeBob SquarePants: Bikini Bottom set marks the inaugural SpongeBob Lego kit geared toward adults, while the new Lego BrickHeadz SpongeBob SquarePants Figure is the latest entry in its blocky line for kids. Both sets are slated for release on Sept. 1 and available for preorder now exclusively at the Lego Store.
According to a company press release, the Bikini Bottom set was made in partnership with Paramount Products & Experiences in honor of the first-ever SpongeBob Day on July 14. That's SpongeBob’s birthday in his eponymous show; this year, he turns 40. (The SpongeBob Squarepants franchise is owned by the Nickelodeon Group, a Paramount subsidiary.)
Priced at $219.99, the set contains 1,794 pieces that build into the iconic homes of Sponge boy me Bob and his neighbors, Patrick and Squidward. Each one has a decked-out living space on the inside with tiny beds, TVs, and furnishings. Squidward even gets his own bubble bath, tanning bed, clarinet, and sheet music stand.
The set comes complete with minifigures of the aforementioned characters, plus SpongeBob's pet snail, Gary, and 2D evil twin, DoodleBob. Lego also throws in a brickified Boatmobile, a patch of the Jellyfish Fields, a Bikini Bottom city sign, and a bubblestand.
SpongeBob voice actor Tom Kenny showcased the set in videos posted to the official @spongebob TikTok account on Tuesday. "Whether you're an old-school collector like me or looking for a great holiday gift, this set bursts with nautical nonsense!" he said in one clip.
Heads up that shoppers who preorder the SpongeBob Squarepants: Bikini Bottom set before July 23 will receive a free Tom Nook and Flying Present set with their order. If you're a member of the Lego Insiders loyalty program — it's free to join — you'll also get a bonus Restaurants of the World: Japan set featuring a tiny sushi bar. They're worth $4.99 and $19.99, respectively.
The BrickHeadz figure of The Sponge is geared toward ages 10 and up. It contains 72 pieces, including a jellyfishing net, and stands a little over three inches tall. It'll cost you $12.99.
2026 isn't just the year SpongeBob celebrates the big 4-0. It also marks two decades since Lego released its very first SpongeBob-themed set: a 295-piece build of the Krusty Krab. The company came out with at least two new SpongeBob sets every year through 2012 before putting the series on hiatus — until now.
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